Increasing your choice of Low and Alcohol-free drinks can diversify your customer base boost your takings and create loyalty. Laura Willoughby MBE, founder of Club Soda shares unique insights case studies and practical steps to improve the choice of drinks available in all social settings - and why this matters. 

Laura Willoughby MBE is the founder of the world’s largest Club Soda The Mindful Drinking Movement and the UK’s foremost expert in low and no alcoholic drinks. Club Soda runs the new Low & No Tasting Rooms in Covent Garden. Receiving an MBE for services to the community in 2004, Laura’s devotion to Club Soda means hundreds of thousands of people are supported in their journeys to live well by being more mindful about drinking alcohol.

Laura was named number 16 in 2023’s Drinks Retailing’s latest Top 100 Most Influential People in Drink; one of the 100 most influential women in hospitality by CODE and is a Trustee for The Drinks Trust. The Club Soda Tasting Room was Drink Retailing’s Independent Retailer of the year 2023. Club Soda is the UK's mindful drinking specialist. Experts in alcohol and behaviour change they also run the Club Soda Tasting Room & Bar in Covent Garden. The Tasting Rooms are a space for consumers to try and buy low and no alcohol drinks and for brands to connect with consumers and the trade. Club Soda is a social impact B Corp Business and creates change choice and connection through research events drinks expertise corporate workshops menu conclusion and more.  

The Club Soda Tasting Room was Drink Retailing’s Independent Retailer of the year 2023. You can find Club Soda at www.joinclubsoda.com  on social @joinclubsoda and at The Club Soda Tasting Rooms, 39 Drury Lane, London WC2B 5RR